Body transformation studio · 235 Queen St E, Toronto
Get your body back.Without putting your life on hold.
For busy executives, entrepreneurs and business owners who are winning at work and losing ground on their health. Lose 15–30 lb or more, build real strength and get your energy back in three coached hours a week. No endless cardio, no fad diets, and every change measured.
Starts with a free 15-minute call. No obligation.
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Sound familiar?
Winning at work. Losing at this.
Long days, back-to-back calls, and a team or family counting on you. You've built something real, and your body is paying for it: the extra weight, the poor sleep, the back that aches, the energy that's gone by 3 pm. Your health keeps sliding to the bottom of the list.
- 01
The January restart - 02
The big-box gym trainer who counted reps - 03
The 30-day challenge - 04
The app you stopped opening - 05
Doing it alone, again
You don't need more willpower. You need a coach, a plan and three hours a week.
The transformation
What changes when you train with us.
The scale is one number. These are the changes clients tell us about first.
15–30 lb of fat gone
Lost as fat, not muscle. Your InBody scans show exactly where it came from.
Strong enough for real life
Lift, carry, travel and play hard without your back or knees paying for it.
Less stress, more energy
Sharper at work, better sleep, and still something left for the people at home at the end of the day.
Confident again
Clothes that fit, photos you don't avoid, and a body that matches how hard you work.
Results
Real people. Real transformations.
Executives, entrepreneurs, business owners and parents, photographed in our studio. Every one of them was busy, and most had tried before.
12-week transformation
36-week transformation
12-week transformation
36-week transformation
36-week transformation
36-week transformation
36-week transformation
36-week transformationThe OBF method
Measured, not guessed.
Built on the Poliquin system Jon learned directly from Charles Poliquin. We test before we train, write a program for your body, and re-test so you can see the change in numbers, not just the mirror.
InBody scan + structural balance assessment
A 15-minute InBody scan shows what your scale can't. The structural balance assessment finds the weak links behind stalled lifts and nagging pain.
- Body fat%
- Skeletal musclelb / limb
- Visceral fatlevel
A program written for you
Three 60-minute sessions a week, coached in a group of up to four. Everyone runs their own program. Your coach corrects every rep and adjusts loads as you get stronger.
Nutrition you can live with
Simple targets built around your schedule, restaurants and travel included. Weekly check-ins keep you accountable, and a re-scan shows exactly what changed.
Founder portraitVideo slot: add Jon's story clip before launch
The founder
I was 331 pounds.
“I know what it's like to put work and everyone else first until there's nothing left for you. I lost 120 pounds while running a business and raising my boys. You can do it too, and you don't have to do it alone.”
Jonathan Wiseman · Founder & head coach
19+ years and 36,000+ sessions in, Jon trained under Charles Poliquin, one of the most respected strength coaches in the world. OBF is built on that system, and on what Jon learned rebuilding his own body as a busy dad.
Every OBF coach is trained in the same method. A small number of clients train with Jon directly.
Start here
Rebuild in 28 days.
Your transformation starts with a structured first month built for busy professionals. Within four weeks you'll see it working, because your scan will show it.
28-Day Executive Rebuild
- 3 × 60-minute semi-private sessions a week, booked around your schedule
- Your own strength program, written after your assessment
- Nutrition targets and weekly accountability check-ins
- InBody scan on day 1 and day 28
- A coach tracking every session
Results or your money back.
Show up to your sessions and follow the plan. If your day-28 InBody scan doesn't show measurable progress, we refund you in full.
Full terms explained on your call.Strength & Longevity Coaching
Our flagship semi-private program. Your own program, coached in a group of up to four.
From $75 / session$85 on 3 months · $80 on 6 · $75 on 12
Train with the Founder
One-on-one coaching with Jon. A few spots open each year, for people ready to commit fully.
Apply on your call →InBody Scan
See what your scale isn't telling you. 15 minutes, with a coach walking you through the numbers.
$40 + HSTClient stories
Busy, successful, and finally in shape.
They run companies, build businesses and carry a lot of stress. Here's what changed when they stopped going it alone.
BuffyAbs for the first time in her life.
Buffy came to OBF after years of trying on her own. She lost 38 lb, and for the first time ever, she can see her abs.
Buffy · OBF client
Stephania“Now, I'm 46 and in the best shape of my life.”
An entrepreneur with a packed schedule, Stephania proves it doesn't get harder with age when the training is right.
Stephania Varalli · Story strategist, entrepreneur
Melanie“I simply show up, train, and see measurable progress week after week.”
Melanie runs her own company. She shows up, her coach handles the rest, and her InBody scans track the change.
Melanie McGregor · Business owner, MM Entertainment
“It's more than just a gym, it's a community.”
How it works
One call to start.
Book a 15-minute call
Talk to a coach about your goals, your schedule and what you've tried before. We'll tell you plainly if we're the right fit.
Your 60-minute assessment
Health history, training background, nutrition habits, an InBody scan and a structural balance check. This is your baseline.
Start your 28 days
Your program is written, your sessions are booked, and your coach is tracking every one.
Coaches
The team behind the results.
Every coach is trained in the OBF method and reports to Jon.
PhotoJonathan Wiseman
19+ years, mentored by Charles Poliquin, 120 lb lost himself.
Esraa Nissan
Personal trainer and nutrition specialist with 5 years of hands-on coaching.
Aria
UofT anatomy TA whose coaching is grounded in evidence, empathy and precision.
Aimar
From San Sebastián, Spain. PhD candidate in sport analysis. Detail-oriented, and great with beginners.
Theo
Bio to add
Your first visit
What to expect.
No intimidating gym floor and no crowds. A private studio, a coach who's expecting you, and a plan by the time you leave.
235 Queen St E, 2nd Floor
At Queen & Sherbourne, on the 501 Queen streetcar line. Ring the buzzer and come up.
7 days a week
Mon–Fri 6 am–8 pm, weekends 10 am–2 pm. Sessions are booked ahead around your schedule.
Nearby
Confirm parking details
Clothes you can move in
Clean indoor shoes and a water bottle. We'll have everything else ready.
Before you book
The honest answers.
Another question? Call 647-691-9028, or book a free call.
How much does personal training cost at OBF Gyms?
Most clients start with the 28-Day Executive Rebuild: 12 coached semi-private sessions, a personal program, nutrition targets and two InBody scans for $427 (about $36 a session). Ongoing semi-private coaching is $75 to $85 a session depending on commitment, and an InBody scan on its own is $40. Prices are before HST.
Where is OBF Gyms?
235 Queen St E, 2nd Floor, Toronto, in Moss Park near St. Lawrence Market, on the 501 Queen streetcar line. We are open Monday to Friday 6 am to 8 pm and weekends 10 am to 2 pm, by appointment.
What makes OBF different from a regular gym?
You are never left to figure it out alone. Every client gets an assessment, an InBody body composition scan and a program written for them, coached in small groups of up to four. The method is based on the Poliquin system that founder Jonathan Wiseman trained under, and progress is measured with numbers, not guesswork.
My schedule is packed. I don't have time.
Three hours a week. Sessions are 60 minutes, booked by appointment around your work and family commitments, and we don't hand you hours of cardio to do on your own. Most of our clients are juggling the same things you are.
What if I travel or life gets in the way?
Life happens. Your coach gives you a short plan for travel or at-home weeks and nutrition targets that work at restaurants, client dinners and family meals.
Do I need to get in shape first?
No. That's our job. Your program starts where you are today, based on your assessment.
I have old injuries. Can I still do this?
Yes. The structural balance assessment exists for this. We find what's weak or out of balance and train around and through it, safely.
Will I have to follow a strict diet?
No. You'll get simple targets that fit your life, and weekly check-ins to keep you on track. You won't be cooking separate meals from your family, drinking shakes or cutting out entire food groups.
Is it too late for me?
Jon started at 331 lb, with a young family and a business to run. Some of our best results are clients in their 50s and 60s. Strength is the one thing that gets more important as you age.
What if I quit again?
You've tried alone. This time a coach expects you at a set time, three times a week, and checks your numbers. That's the difference.
How does the guarantee work?
Attend your sessions and follow your plan for the 28 days. If your day-28 InBody scan doesn't show measurable progress, you get your money back. We'll walk you through the details on your call.
Not ready to book?
Start with the free guide.
The three mistakes we see busy professionals make most, and what to do instead. Free, straight to your inbox.
Book your call
Your transformation starts with one call.
Three quick questions, then pick a time that suits you for a free 15-minute call with a coach.
647-691-9028info@obfgyms.com
The 3 training mistakes