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Our team
Our personal trainers in downtown Toronto.
A small team of coaches who all train the same way: test first, write a program for your body, and prove the result with numbers.
Coaches
Meet your coaches.
Every OBF coach is trained in the Poliquin-based OBF method, reports to Jon and tracks every client's numbers.
PhotoJonathan Wiseman
Best for: Executives who want 1:1 coaching with the founder (by application)
19+ years · 36,000+ sessions · mentored by Charles Poliquin
Lost 120 lb himself while running a business and raising two boys. Takes a small number of 1:1 clients each year.
Esraa Nissan
Best for: Women focused on fat loss
5 years coaching · nutrition specialist
Pairs strength training with hands-on nutrition coaching, so fat loss comes from habits you can actually keep.
Aria Shahedi
Best for: Building strength and muscle, and training around past injuries
UofT anatomy teaching assistant
Coaching grounded in evidence, empathy and precision. He knows how the body works and builds your program around yours.
Aimar Zubizarreta
Best for: Beginners who want detailed, individual programming
PhD candidate in sport analysis · from San Sebastián, Spain
Individualized and detail-oriented. Loves helping people learn to train properly from day one.
Theo Blackett
Best for: Beginners and athletes
Makes strength training approachable for first-timers and brings a performance edge for athletes.
Endi Beqiri
Best for: Busy entrepreneurs who are serious about their goals
DTS Level 1 · Powerlifting · N1 Education & Nutrition Program Design
From calisthenics to soccer performance to bodybuilding, now focused on longevity: building bodies that perform for the long haul.
Founder portraitVideo slot: add Jon's story clip before launch
The founder
I was 331 pounds.
“I know what it's like to put work and everyone else first until there's nothing left for you. I lost 120 pounds while running a business and raising my boys. You can do it too, and you don't have to do it alone.”
Jonathan Wiseman · Founder & head coach
19+ years and 36,000+ sessions in, Jon trained under Charles Poliquin, one of the most respected strength coaches in the world. OBF is built on that system, and on what Jon learned rebuilding his own body as a busy dad.
Every OBF coach is trained in the same method. A small number of clients train with Jon directly.
The OBF method
Measured, not guessed.
Built on the Poliquin system Jon learned directly from Charles Poliquin. We test before we train, write a program for your body, and re-test so you can see the change in numbers, not just the mirror.
InBody scan + structural balance assessment
A 15-minute InBody scan shows what your scale can't. The structural balance assessment finds the weak links behind stalled lifts and nagging pain.
- Body fat%
- Skeletal musclelb / limb
- Visceral fatlevel
A program written for you
Three 60-minute sessions a week, coached in a group of up to four. Everyone runs their own program. Your coach corrects every rep and adjusts loads as you get stronger.
Nutrition you can live with
Simple targets built around your schedule, restaurants and travel included. Weekly check-ins keep you accountable, and a re-scan shows exactly what changed.
Train with our team.
Your first step is a free 15-minute call with a coach.
The 3 training mistakes